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Last updated: 01.10.2005. |
Media
in the Process of Globalization (Abstact) The globalization is a
dynamic process of social transformation, characterised with greater than ever
volume of economic internationalisation and transnational communication. The
media are actively involved in this process simultaneously as transmission,
industry and power. That is why the communication science has to analize the
development of the media industry and to follow up the social effect from the
structural changes that go on. The aim of this article is
to focus on the question how media are involved in the process of globalization
and what is the feedback. In order to clarify the interrrelationships it is a
search for a comparison in terms of time, space and dimensions and
characterictics of change. There is an argument that the classical contradiction
between power and money in the media field is developing on a global level. The
scientific instruments of media economics are used to prove it. The subordinate
position of media economics as to communication science gives the opportunity to
seek a balance between the economic aims and the public role of the |
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