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Last updated: 01.10.2005. |
Cross-Border Investing The Case of Central and Eastern Europe Dr Julia Djarova The driving forces behind cross-border investing have always fascinated the author of this book. She has found the developments in Central and Eastern Europe in the last decade of the 20th century that have boosted the foreign direct investment (FDI) into the region especially challenging. The book offers a view that reflects two main hypotheses: § You cannot understand FDI trends and developments unless you understand the company’s motives to invest. § You cannot understand a company’s cross-border investment decision-making unless you understand what the investment area offers. This
is the reason why the book Cross-Border Investing: The Case of Central and
Eastern Europe builds up a relationship between the world of companies’
decision-makers and that of the policy makers in the public sector. It does so
by linking the business processes to the factors that together constitute the
location profile of a country or a region. Based
on more than 15 years of practical experience as well as research in the field
of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the
logic behind the decision-making process concerning foreign investments made by
companies. The model is illustrated by a number of case studies of
multinationals.
Kluwer
Academic Publishers Boston/
New York/Dordrecht |
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